Meet Squashbuckler! How Our Community Named Bounty & Soul’s Newest Truck
A new truck, hundreds of creative ideas, and one community-chosen name that’s ready to hit the road!
Big things are rolling at Bounty & Soul! Thanks to the generous support of Publix Super Markets Charities, we’ve welcomed a brand-new, 26-foot refrigerated truck to our fleet, helping us transport more fresh, nutritious food across Buncombe County.
But a truck this big needed a name to match. And who better to name it than the community it serves?
That’s how our Name Our Truck campaign began.
A Big Truck With a Bigger Purpose
As the largest fresh produce truck in our fleet, this new addition will help us transport more fruits and vegetables, keep produce fresh on the road, and strengthen connections with local farmers and food partners.
With support from Publix Super Markets Charities, the new bright purple freight liner will help us move more fresh produce, reach more neighbors, and continue building a stronger, more equitable local food system.
And before it hit the road, we had one important question: What should we name it?
Part One: Let the Name Suggestions Roll In!
We knew we didn’t want to name this truck on our own. After all, it’s here to serve our community, so we wanted our neighbors to be part of its story from the very beginning.
We invited people to suggest names at every single Bounty & Soul market and through our website, and the creativity came rolling in!
From clever vegetable puns to names full of personality, our neighbors submitted more than 435 suggestions!
Our team then took on the exciting (and challenging!) task of narrowing those ideas down to 19 finalists for a community-wide vote.
Part Two: Our Community Casts Its Votes!
From September 7–11, 2026, we invited our community to vote for their favorite name.
The competition was close! After the votes were counted, Squashbuckler came out on top with 36 votes, followed by Bounty Betty with 34 and Miss Figgy with 29.
On September 15, we officially announced the winner!
Part Three: Meet Squashbuckler, AKA Bucky!
Affectionately nicknamed Bucky, the winning name is a veggie-inspired twist on swashbuckler, a word dating back to the 1500s that today brings to mind bold, adventurous characters known for their courage, determination, and willingness to take on a challenge.
Bucky carries that same spirit, but with a bold mission rooted in service: going wherever he’s needed to bring fresh, nutritious food to our neighbors. Everyone deserves access to fresh food, and Bucky is ready to go the distance to help make it happen!
Thank You for Bringing Bucky to Life!
From more than 435 name suggestions to the final community vote, this campaign was a wonderful reminder of the creativity and connection that make Bounty & Soul so special.
A huge thank-you to everyone who shared their creativity, cast a vote, and helped give the biggest fresh produce truck in our fleet a name as bold as its mission!
We’re also incredibly grateful to Publix Super Markets Charities for helping make this truck possible and supporting our work to bring fresh, nutritious food to our communities.
Keep an eye out for Bucky on the road. His adventures are just beginning!